One enterprise.
A $110M AI habit.
Thirteen weeks. 3,283 weekly users became 91,994, and the bill came with them.
$110M a year.
And climbing.
Weekly spend grew 113× in 13 weeks. Growth is cooling, +544% to +2.5% WoW, but the habits are setting.
20% of the people.
79% of the bill.
A sliver of users claims most of the bill, concentration is structural, not a phase.
The most expensive model
became the default.
The premium model is 61% of spend, 4× the 5-15% best-practice ceiling, up from 31% in 13 weeks.
Nobody misused it.
They over-bought within it.
93% median cache hit rate. The waste isn’t discipline, it’s model choice and verbosity.
The seats are on
the wrong people.
$63M/yr freed
The client was us.
We turned our own AI bill into a governed value engine. Token IQ is how.
Yours is being written right now, one token at a time.
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